You know your business & expertise help people, you’ve seen it with your clients time after time after time, but your content just doesn’t reflect that. It’s like trying to take a cool pic, but the end result doesn’t match the amazing vision in your head 📸
It’s hard to see what’s missing when you’re the one running the show.
That’s where my Content Clarity Call and I come in (hi!) to bring clarity back into your content.
And no, we’re not talking overcomplicated strategies. It's all good old marketing, and simple shifts in your content to make your ideal clients go from *skip* to “tell me more!!”
You deserve to create content you’re proud of—and that brings in the clients you want.
🤔 You post valuable content to attract ideal clients, but you're not sure if it's working
🤔 You often find yourself wondering what to post next and scratching idea upon idea
🤔 You want to market your business authentically but struggle to be seen among all the flashy marketing
🤔 You're good at helping clients but you're not sure how to translate that expertise into content
🤔 You feel overwhelmed by all the social media rules and constant changes
🤔 You're done with silly trends, "viral" templates and icky tactics, and want to market in a way that feels good to YOU
Let's face it, social media can be confusing af. But content doesn't have to be. A little Content Clarity goes a long way ✨
My Content Clarity Call is a focused, 1-hour consultation designed to help you refine your content strategy, get targeted feedback on your existing content, and walk away with a personalized action plan.
We’ll assess what’s working, what’s not, and how to shift your content to attract and engage the clients you want—without sounding too salesly or losing authenticity.
You’ll gain clear direction and actionable steps to create content that feels true to you and speaks directly to your ideal audience.
Create content that supports your business
🎉 Be super clear on what is and isn’t working in your content, and what you need to do to reach your goals.
🎉 Create strategic content around your business & offers that will get your ideal clients saying "omg this is genius!" and "I want more, please!"
🎉 Differentiate yourself from others in your industry and position yourself as the go-to person in your ideal clients minds.
🎉 Bring more authenticity into your content without having to share every detail of your personal life or drag your sob stories to the light.
🎉 Show up in a way that makes you feel excited and confident, because you're making the rules, not following someone else's.
You’ve got the expertise; now let's make sure your content reflects it.
No more overthinking what to post next
1-hour 1:1 session with me
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During the call I'll give you actionable feedback on your content and overall Instagram presence. The focus and direction of the call will be determined based on your specific goals and challenges with content, as well as any questions you might have.
Detailed feedback on your 3 latest posts
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You'll also get more in-depth feedback on your 3 latest posts about what you're doing well and what needs improvement, with practical suggestions on what to change.
Action plan & custom content ideas
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After our call, you'll get the notes of everything we covered + an action plan for you to make it super simple to take the next steps. I'll also map out a content plan for the next month including x3 weekly content ideas.
✅ You are a heart-centered coach, consultant or service provider with a clearly defined offer and business.
✅ You want to improve your content but you’re over generic hacks like "posting 5-second Reels"
✅ You value authenticity in your marketing.
✅ You're looking to attract more ideal clients, not a broad audience for the sake of it.
❌ You're just getting started and aren't clear on your offer and your ideal clients yet.
❌ You aren't the face of your business (eg. product businesses).
❌ You don't have the capacity to create your own content or would rather not do it yourself.
❌ You're looking for a quick fix.
💖 "She did a phenomenal job with already knowing all the different things about my brand"
- Tifany, copywriter
💖 "She really has a good eye for detail"
- Annika, wedding planner
💖"She covered everything: from how to help me develop my content to the branding"
- Lauren, teacher
I have a background in journalism and communications, and a passion for content creation since well before then.
When I made the plunge into online business in 2021, much of what was popular in the “digital marketing” world didn’t sit well with me. It felt more manipulation tactics than actual marketing, so I was determined to find a better way.
Nowadays I’m all about marketing your business your own way that is aligned with your values, with a good dash of marketing strategy.
To me content and social media marketing is much more than promoting your business and ticking a box. It’s a way to bring your message to more people, and to have a positive impact in your industry.
During the call I'll give you actionable feedback on your content and overall Instagram presence. The focus and direction of the call will be determined based on your specific goals and challenges with content, as well as any questions you might have.
Yes, you'll get indefinite access to the recording 2-3 business days afer our call.
You'll get a document with everything we covered, action steps and your monthly content plan + the link to the recording 2-3 business days after our session.
Nope. Only in extremely rare cases, if I consider this is not a good fit for your business, I'll refund you and let you know in advance before the call.
Check the above section "Is the Content Clarity Call right for you?" for more information on who is and isn't a good fit. You can also email me at lauracamaracastillo@gmail.com if you're unsure.
Yes, the call is intended for people who have an Instagram presence. You can apply most of what we cover about content to other social media platforms, blogs, emails, etc. But the call itself will be Instagram-specific.
Book yours for €95